The UncoolHunter – Uncool is the New Cool
by: Kate Stanworth | 12 December 2009printed in: Edition 60 | section: Fashion
“Beauty may be attractive, but ugliness is more fun,” said a New York Times critic after reading Umberto Eco’s book ‘On Ugliness’. Creative director Javier Lourenço agrees wholeheartedly. His website, The UncoolHunter, turns its back on the alluring and the beautiful in favour of the freakish, the pretentious, the cheap and the ridiculous.
10th of March 2010


















